Business Trends that Will Take Off in 2017
There are several business trends that will surely transform how you will manage your business. It is not anymore a secret that the millennials have certainly taken over the workforce and they are now the biggest group. Grooming them for leadership is actually a test that a lot will face in 2017. When such company chiefs who are set to retire leave the companies, there will be more jobs that will be open for the new professionals who belong to the younger generation.
It is quite important that you plan in advance. Give the young workers the tools needed to be leaders now. You must not wait until you have a void to fill in order to train them. This is a really valuable time that you could be wasting and when it comes to business, the wasted time isn’t a valued commodity. Here are the trends that are going to make a splash in the year 2017.
The elevated customer engagement should be a business trend that you should know. You may have seen a shift about how the brands would engage the customers, digitally and in person. Know that customer engagement would keep dominating when the merchants are going to move to a business model that is more digital-based. The relationships are important and you may have forgotten that intimacy may actually exist in the digital environment by responses, data and personalization.
Customers would like the brands to be experts on them and to be treated as though they are valued and that they really matter. There are now retailers who would go for the personalized services. When the companies would show that they are personalizing their experiences, then instead of selling something, the actions are going to build trust and also deliver value and curate the products’ quality.
Also, a business trend that will take off in 2017 is customer data collection. How can you help the people become more productive? What you should do is that you should offer them a greater level of service. For you to be able to do this, you must study what the customers take and also how they consume it and the use of information to provide them what they want. This can sound easy but not everyone has learned this lesson.
Brands have collected the data on their customers but are just learning how to use such to their advantage. The IoT or the Internet of Things is a way that you can increase the customer engagement and also provide the brands with a way to build a much stronger relationship. The loyalty programs would also provide several points of interaction by objects which are already available in the environment. Such programs have the capacity to help those companies in making decisions according to the huge amounts of customer data from several channels.